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Cider drinking on the rise

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A recent study by Roy Morgan Research shows that cider is growing in popularity around Australia.

Angela Smith, group account manager consumer products, Roy Morgan Research, says that there the popularity of cider has been fast on the rise.

“Over the last five years there has been a big increase in the proportion of Australians drinking cider,” Smith says. “The rapid increase in popularity of cider among younger Australians since 2008 coincides with the Federal Government’s introduction of the ‘alcopops’ excise tax on spirits-based Ready To Drink beverages—of which most cider (excluding flavoured cider) is exempt.”

According to the study, from March 2012 to March 2013, the number of Australians from 18 years old to 24 years old who are drinking cider within a four week period is now at 19 percent, which is nearly double the rate it was two years ago.

In addition, research shows that those within the 18-24 age group is the only group in which the proportion of women drinkers, 20 percent, outnumbers the proportion of men, 18 percent.

Furthermore, the male cider drinkers in this particular age group grew by 50 percent in the past two years, where as the number of women cider drinkers in this particular age group grew by 132 percent in the past two years.

There is an indirect correlation between age and cider drinkers, with the consumption of cider drinkers decreasing as people get older.  Of the 25 years old to 34 years old age group, only 17 percent of those are ciders drinkers, and only 8 percent of those in the 35 to 49 age group are cider drinkers.

 However, the latter bracket has experienced the sharpest growth throughout the past two years, with the number of cider drinkers increasing from 3 percent to 8 percent.

 Though the overall popularity of cider drinkers within an average four weeks has increased from just over one in 50 people in 2008 to nearly one in 10 people today, men are still more likely to consume cider within a four week period than women.

For similar articles, please go to Hospitality Magazine 

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