Zwift International is introducing the second version of its online ordering systems called The zApp, the newest hospitality software available from Zwift. The zApp version 2 is super fast, easy to use, and is said to boost order numbers and customer loyalty.
The first version was released in mid-2011 at a time when consumer demand for online retail peaked. The app provided customers the means to order from their favourite restaurant through their mobile device.
“Mobile retail is evolving rapidly,” stated Brent Chandler, CEO and Founder of Zwift International. “Providing the best possible solution is about outputting a service no one else has. And as more and more businesses provided this service, it was clear Zwift had to evolve and create not just an ordering app, but The zApp.”
The zApp goes beyond a customer merely ordering. It includes up-to-date content about the Retailers services and business info, pages to promote their current specials, as well as location maps. Each zApp is personalised with the businesses style and branding.
“It’s their app,” states Chandler. “Quite simply, it’s their business in the palm of their customer’s hand. It’s not Zwift, we’re in the background, and we’re here to provide the tools for their business to grow.”
It’s this commitment to their clients that has driven the development of The zApp. With a large number of Zwift clients being pizza restaurants, a key to their menu is the option for customers to order half/half pizzas. This is now possible with The zApp, as well as several other key upgrades:
- Professional product photography,
- An order-for-later function,
- Ability for customers to login and reorder a favourite meal,
- Multiple payment options
- Massive performance enhancements
- And increased security within the checkout.
When customers receive an SMS campaign on their phone, they can simply click through the link provided and immediately they’re directed to The zApp. The same goes for Email campaigns, which are opened 7% more on mobile devices
compared to browsers globally, according to a study by Return Path, a worldwide leader in email intelligence.
The zApp is the key tool for all retailers who want to increase their online presence, make their business accessible to the greatest number of customers and build their brand loyalty. It’s for retail businesses who want to be the best.