Steggles has revealed that 49 % of Australians say chicken is their or their family’s favourite meat. In addition, a further 29 % say they prefer to buy it over any other meat because of its nutritional value.
A study which Steggles commissioned through Ipsos asked - ‘Why do you buy chicken?’
John Camilleri, Steggles CEO says, “Our research shows the popularity of chicken in Australia, particularly among families. It provides ease, versatility and affordability, encouraging families to enjoy meal times together.”
It seems that large families, in particular, prefer it. 55 % of respondents with five or more people in their household said that it is their favourite.
In terms of gender, 30 % of men are embracing it because of its nutritional value compared with 28 % of women.
“Chicken offers a number of nutritional benefits that are recognised by health conscious consumers and is very much a meat for everyone,” says Camilleri.
Known to be high in protein and low in fat, its consumption has increased dramatically from 6 kg in 1965 to 37 kg per person in 2010*.
It is the most consumed meat in Australia. In fact, one out of three people eat it at least three times per week.
All birds grown for meat consumption in Australia are 100 % free of added hormones and steroids. Also, cages are not used in chicken meat farming operations across Australia.
* Statistic are supplied by The Australian Bureau of Agricultural and Resource Economics (ABARE)