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Nescafe celebrates 75th anniversarry

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2013 marks Nescafe's 75th anniversary and its ongoing position as one of the world's favourite drinks.

More than 5,500 cups of Nescafe instant coffee are consumed
every second around the world, all of which offer coffee drinkers a variety of tastes to suit all coffee desires. 

"We are celebrating the rich history and heritage of Nescafe, the world's first instant cofee, which has kept the distinct coffee aroma. Over the past 75 years it has evolved from a tin of coffee to a full portfolio of products and systems," said Carsten Fredholm, Head of Nestle's Beverage Strategic Business Unit.

"Nescafe is present in over 180 countries and we are also highlighting its promise for future growth as it continues to lead the coffee beverage category," Fedholm added.

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