Mrs Fields Australia has been named in the Top 10 franchises in Australia for the third year straight in the latest Topfranchise survey. Mrs Fields is the only food operator to be listed in the Top 10.
Based on a survey of over 3000 franchisees across Australia, the Top Franchise ranking recognises the support and dedication that Mrs Fields Australia offers to their franchisees located across Victoria, New South Wales and Queensland.
Managing Director of Mrs Fields Australia, Andrew Benefield says that the Mrs Fields team appreciates the acknowledgment by the Topfranchise Awards as a top food operator.
Though Mrs Fields has always been ranked in the Top 10 by their franchisees in all the six surveys conducted over the last three years, Mr. Benefield is surprised to be the only food operator in the list, though not surprised to be one of only three retailers.
He explains that there has been a drop in their franchisees’ satisfaction with their work life balance and the rewards from their franchise. Mr. Benefield believes this is a reflection of the very tough retail environment at present and recent changes to award pay rates.
Ranking fifth in the Top Franchise list, the Topfranchise Awards are calculated by 10 Thousand Feet who conduct surveys commissioned by multiple franchises around Australia.
Benchmarks for franchise satisfaction include mentoring and guidance offered, key communication systems incorporated as well as financial and lifestyle factors.
Mr. Benefield is happy with the satisfaction levels of Mrs Fields franchisees and the company will work towards improvements based on the feedback.
This success follows Mrs Fields Australia being awarded the International Master Franchisee of the Year at the Mrs Fields Brands Convention in Las Vegas earlier this year.