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McCormick repackages flavour essentials

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McCormick for Chefs is marking the launch of new sub-brand McCormick Culinary by introducing 28 new products in ‘midi’ sized, or half-sized, canisters and repackaging its existing range.

The range includes spices, herbs, seasonings and condiments that provide flavour essentials for the professional kitchen, McCormick Culinary’s new packaging has been designed for, and approved by, chefs and features easy to comprehend flavour descriptions and photo-realistic botanical illustrations.

The new ‘midi’ size PET canisters will be ideal for the growing number of smaller foodservice outlets such as cafes, delis and bistros which prefer not to purchase condiments, herbs and spices in large volumes.

They also suit catering businesses whose operational policies require the rotation of stocked ingredients within a timeframe which may be shorter than the product’s actual shelf life. In such cases, choosing the smaller midi canister can help minimise wastage while ensuring adherence to internal stock management guidelines.

McCormick Culinary’s new midi canisters also make it easier for both distributors and end-users to trial new flavours and products, as the cost outlay is lower.

The new products include the most popular flavours identified in emerging culinary trends through McCormick’s research, as exemplified by its famous annual Flavour Forecast.

Among the 28 new products are several which are exclusively available in the new midi size, are:

Roasted Spices – McCormick Culinary is the first brand to bring roasted spices to the foodservice market. Their deeper, richer, earthier flavour can add a new dimension to curries, sauces and all wet dishes and deliver greater flavour intensity. These can be used in addition to or as a substitute for the standard spice.

Ras El Hanout – an authentic Middle Eastern blend of pepper, cloves, coriander, cardamom, fennel, turmeric, ginger, nutmeg and allspice, this is ideal with meats, pulses and hard vegetables and works particularly well in combination with fresh herbs.

Sumac – A staple in Middle Eastern cuisine. Unlike other sumac, McCormick Culinary Sumac is 100 per cent sumac with no processing agents to alter the flavour of this aromatic, lemony berry.

Pink Peppercorns – McCormick Culinary pink peppercorns have been chosen for their premium quality. They may be used on their own or as part of a pepper medley.

The McCormick Culinary midi range also includes Keen’s Curry Powder, previously only available in retail tins or large 2.5kg pails.

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