Home > Bourbon pioneer Bill Samuels passes on the Maker’s Mark Mantle

Bourbon pioneer Bill Samuels passes on the Maker’s Mark Mantle

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Premium handmade bourbon whiskey brand Maker 's Mark, recently announced President Bill Samuels Jr. will retire from his position in April this year. After 35 years leading the organisation, he will take up the role of Chairman Emeritus for the global brand.

The seventh generation bourbon distiller will be handing the reins to his son, Rob Samuels, who was appointed Chief Operating Officer in October 2010. Rob will now lead the distillery in Loretto, Kentucky, which has been home to Maker’s Mark since it was purchased by his Grandfather, Bill Samuels Sr., in 1953.

“My career has been an incredible journey,” Bill Samuel’s said, “A lot has changed in the spirits industry since we first started selling Maker’s Mark, but I’ve made sure all along that the way we craft our bourbon has remained the same as when we first started. Our heritage and craft is what makes us unique and ensures our quality.”

Samuels continued, “Now that we’ve achieved the milestone of one million cases as a brand, it’s the perfect time to transition the day-to-day running of Maker’s Mark to Rob, who will carry on our family traditions. I look forward to taking on this new role and meeting with our brand fans in markets around the world.”

Along with his father, Bill Samuels Jr. created the premium bourbon category. He has helped transform Maker’s Mark from a bourbon into a lifestyle.

Trent Chapman, Brand Director, Beam Global Australia says, “Bill Samuels has been instrumental in building Maker’s Mark into a successful global brand.”

“Australia is Maker’s Mark’s largest International market and experiencing a similar success. The Maker’s Mark brand is a major priority for Beam Global Australia which has resulted in both consumers and trade falling in love with the brand and its heritage. The Maker’s Mark story will continue to gain momentum in 2011.”

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