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Hospitality Magazine

THE biggest market in the world—China—is beckoning many Australian food and beverage producers with the attractive opportunity of so many mouths. But where do you start?

The organisers of one of the major food trade shows in China are calling for Australian producers to get involved in the show and in return receive a helping hand to establish their product in China.

Exclusive Australian agent for the Catering and Food China 2007, Robert Corbin, is offering local producers in select categories assistance in taking part in the show and being introduced to organisations in China that will help them develop them their businesses in the country.

The exhibition, held from August 31 to September 2 at the Beijing Exhibition Centre is expected to attract around 30,000 visitors and is this year being increased to around 12,000 square metres. This is the third year for the show which organised by the China Council for the Promotion of International Trade and has the support of the Chinese Olympic Committee and Beijing Municipal Government.

“This is a magnificent opportunity for your entry into China, which comes at the time of the forthcoming Olympics,” Corben said. “Both during and after the exhibition we would be introducing the Australian exhibitors to organisations and companies that would like to do business with them. Anyone who wanted to be involved we would help them with all the arrangements.”

Corben said categories where producers are highly sought are chocolate products, dairy products, soft drinks, water products, and wine, not just for the exhibition but to strike joint ventures in China.

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