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Packaging the web

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Cryovac Australia  has relaunched its website at http://www.sealedair-ap.com.

The new site boasts a more user-friendly homepage, easier navigation and provides up-to-date information on the company’s products and services, the packaging specialist said.

The move is part of a global website relaunch designed to reflect a “one-company approach”.

Cryovac Australia’s marketing manager Les Muscat said the updated site provided a variety of options to make searching for specific products and services easy.

“Having current information like articles about new products or events such as the annual Cryovac Barry Johnson Young Achiever’s Award is a good way to keep new and existing customers informed about what’s news at Cryovac,” Muscat said.

“There is also a reference library where case history, articles and brochures can be downloaded.”

He also said existing customers could access detailed information “that lets them learn the full breadth” of the company products, and future customers, who may be less familiar with Cryovac, could locate clear information to help them select a packaging solution.

For the first time, registered Cryovac customers can also log onto and access information about Extracare, an online order management system.

“Given products categories vary slightly depending on the region, an interactive colour-keyed map constantly reminds the user of the region they are browsing, saving customers time and prevents them from searching for products not be available in a certain region,” Muscat said.

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