Australian confectionery icon, Freddo Frog, is celebrating its 80th birthday with an online campaign that has provided fuel for the debate over advertising self-regulation.
This campaign has emerged less than a week after a Bill in the Senate to ban junk food advertising for children was overruled.
Cadbury , owner of the Freddo brand and a signatory to the Responsible Children’s Marketing Initiative, maintains the campaign is not aimed specifically for children.
However, the Coalition on Food Advertising to Children disagrees and puts forward the case that the campaign emphasises flaws in self-regulation.
Last week, it was announced that 16 major food and beverage manufacturers had signed the Australian Food and Grocery Council’s Responsible Children’s Marketing Initiative. The companies are now obliged not to advertise to children under 12, unless the product promotes healthy dietary choices and a healthy lifestyle consistent with scientific standards.