Biological Farmers of Australia , Australia’s leading organic body has changed its name to Australian Organic.
Australian Organic owns the logo that appears on the majority of certified organic produce in Australia – the Australian Certified Organic ‘Bud’ mark as well as the Organic Growers of Australia or OGA sunflower logo, a certifying trademark for small growers. These brands will not be affected by the name change.
Biological Farmers of Australia, a not-for-profit organisation formed by a group of farmers 25 years ago was initially established to support organic farming before moving into certification. The name change better reflects the business of Australian Organic, which is to promote organic produce, educate the public about organic food and fibre and facilitate organic certification.
Australian Organic also runs the popular Australian Organic Schools initiative, publishes the consumer magazine Bud Organic and farming magazine Australian Organic Producer. The third edition of the Australian Organic Market Report that detailed the state of the industry in Australia was released recently.
According to the Chair of the Australian Organic Ltd board, Dr Andrew Monk, the name ‘Biological Farmers of Australia’ reflected the origins of the company at a time when organic as a brand was not well understood. Given that the company is today made up of farmers, manufacturers, wholesalers, retailers and consumers committed to growing and promoting organics in Australia, a stronger brand was required to support the long term goals.
Since the Australian Certified Organic brand was already well known by one in five Australians who regularly purchase organics, it made sense to adopt a similar name for the parent company, he explained.
The name ‘Biological Farmers of Australia’ will be retained by Australian Organic and used to promote activities centred on farmer education. The iconic Bud logo that is synonymous with organic products in Australia will also be retained.